Brand trust is more than a way to get people to buy from you. It’s getting them to align with you, your product, and to buy the value you are selling. If you trust a brand, you recommend it, you believe in it, you become a cheerleader – all without the brand having to ask…
Most of us go into business to serve a specific type of person with a specific kind of problem. Entrepreneurs are problem solvers at their core after all. Fellow entrepreneurs also tend to be a little bit idealistic, knowing that they will be able to change the lives of the people that buy from them,…
I know, it’s quite possibly more stressful than videos/Lives, but it’s also incredibly useful. Want to make it a lot more chill? Follow these 4 simple steps: Step 1: Picture your ideal recipient, and write for them. Before putting fingers to keyboard, you should have your ideal client avatars set, and know which avatar you’re…
We are asked on a fairly regular basis to create campaigns for different clients – and one thing we’ve noticed is that almost all of them mean something a bit different by the word “campaign.” Mailchimp calls each email a campaign. Google Ads lets you run Campaigns with Ad Groups and Ads. Television calls each…
Are you thinking BIG enough? At a workshop I was teaching, a handful of the attendees had a BIG problem. Not a problem that is BIG. A problem with thinking BIG. One attendee was a business consultant who is looking to get just 10 or so high ticket clients. My response? Systemize your process and…
FEATURE • BENEFIT • VALUE The feature is how you do what you do. The benefit is the specific problem you solve. The VALUE is how the specific problem you solve changes the lives of your audience. Selling on value is where the money is. Example: Brazilian Blowout used a unique sulfate-free, super-nutrient combination (FEATURE)…
*UPDATED POST* This is an oldie but a goodie – so much so that after a conversation with a biz friend today I decided to redo it for 2020! “If you’re thinking about a client rather than your partner when you go to bed, you need a new job.” That bit of wisdom allowed us…
It’s that time again, but Summahtime 2020 is gearing up to be (at least) a little bit different than other summers! Beach days (maybe), hammock days (definitely), travel…. who knows? The one upside – so much more time for reading. If you’re looking to take the rest of 2020 by storm, improve your life, and…
We’ve all been on this long (long) weird pause. It’s given many of us time to plan, time to think, time to reassess our business offerings, marketing, and processes. Our clients have sent us dozens of success stories over the past few weeks and months – and we’ve all learned a LOT as we’ve navigated…
Regardless of our Myers-Briggs label, our income, or our self-esteem, the feeling of a creative block (especially when you’re under pressure) is painful and can feel like it will last forever. Case in point: I’m writing this blog post to try to get myself out of a rut right at this moment. I would swear…
