Let’s start with the basics. SEO is the abbreviation for ‘Search Engine Optimization’. SEO is all about making Google like you so they serve up your site to as many RELEVANT searchers as possible. Google has rules (ever-changing as they may be) and they reward those who follow them. The number one rule? If users…
No matter what your daily life looks like – some of us are working from home, some are homeschooling, some are just trying to stay sane and keep mentally healthy, and some are all of the above – for more of us, being productive at home is one very challenging part of this very challenging…
Life (and business) are stressful these days, but you are not without control. We’ve created a helpful guide of things you can actually do (plus a planning section for your team to discuss over video conference) to stem the losses and build faster and better than you might think. And of course, if you need…
When you started your business, you probably had a few areas you knew would be important. A big idea? Check! A funding plan? Check! A business plan? Check! A marketing plan…. Wait what? What’s a marketing plan? Unlike a business plan, a marketing plan focuses on both gaining and keeping customers; it’s strategic and includes…
You’re unique, and we know it. No matter how crowded your field or industry is (hello to my business coaching people!) you are offering something different – yourself. But how do you tell especially jaded or over-advertised-to prospects that you’re not like the rest? Your USP (Unique Sales Proposition) is your next-level elevator pitch. A…
Content is king and that dude is HUNGRY. It’s not enough that we formulate a strong brand, create products and services that delight our ideal client avatars and innovate on the regular to keep everyone liking us…we also have to create content daily for 3-5 different channels? Do you even realize there are a lot…
We’ve all heard how bad multitasking is for you, and I personally believe in mindfulness above all else, HOWEVER there are times that multitasking can be incredibly helpful. How many times have we had our best ideas ever while showering, driving, folding laundry? (Wait, is the laundry thing just me?) Using technology to make those…
Testimonials, while definitely important, are not the only (or even the most effective) type of social proof. If they were, PR companies would’ve gone out of business along time ago and every business would be flooding people with stories of how much people like their stuff rather than pictures of how pretty their stuff is.…
Tiny tweaks can make the biggest difference – right down to one three letter word, the most important word in marketing: YOU. Having the right audience is important. Having the right product or service is important. But having the right message is arguably the MOST important part of your marketing. As business owners, marketers, sellers,…
There’s no single answer to this seemingly easy question even though as marketers we hear it every time people are looking for reasons why their numbers aren’t quite where they should be. Our answer is always the same: “What was the goal?” With our clients, the goals are always obsessively specific – because how can…
