How to Do Social Media (when you really hate social media)

I really hate wasting time, and I am a sucker for comparing myself to others. Put those together and you have a person who dislikes most social media and who should not be engaging in it regularly. The parts I like, I love. Being able to keep in the loop with a larger group of…

How Niche Is Too Niche?

When it comes to selling your product on the market, there is value in having a niche: that little slice of the market that hits the centre of your “They Want What I Do” / “I Love Working With Them” Venn diagram. We love the idea of determining who you sell to the most, the…

Stop Selling on Price in 3 Easy Steps

Selling on price is a race to the bottom – and your company, your product deserves so much more.   When you rely on having the lowest price in order to make a sale, you’re really saying that the value of the product is lower than your competitors, that you don’t really believe in it.…

Setting Goals that Matter

Why do we do the things we do?   I’m not talking about  Simon-Sinek-Start-With-Why, I’m talking about why we choose the goals we choose, why we fail to achieve so many of them, and what we think will happen if those goals are accomplished.   Most goals are set in the month of January and…

Goal Setting During Covid

‘Tis that time again, and this year’s planning probably looks a bit different than any other year. Setting goals for Q1 2021 is more important than it’s ever been, so here are a few tips to make your planning effective no matter what the New Year brings. Follow your strategic plan to determine goals. Your…

How to Plan a Year of Great Content on a Small Budget

This year of crazy has seen a huge growth of WFH entrepreneurs jumping in and getting started…but due to changes in workforce, employment, and the complex economy, they’re doing so without the usual luxury of time or money behind them. Starting a business with very little (or no) budget isn’t easy, but the marketing side…

One user, multiple screens: How mobile design is changing

It used to be enough to be “mobile friendly.” You’d create a desktop site (maybe even with goals and purpose in mind!) and then throw in a few media queries and call it a day. Users would see the same site whether they were looking at desktop, tablet, smart TV, or phone…but at least the…

5 Simple Ways to Improve Your Website to Build Brand Trust

Brand trust is more than a way to get people to buy from you. It’s getting them to align with you, your product, and to buy the value you are selling. If you trust a brand, you recommend it, you believe in it, you become a cheerleader – all without the brand having to ask…

Creating a Winning (Balanced) Client Mix

Most of us go into business to serve a specific type of person with a specific kind of problem. Entrepreneurs are problem solvers at their core after all. Fellow entrepreneurs also tend to be a little bit idealistic, knowing that they will be able to change the lives of the people that buy from them,…

Let’s talk about email marketing!

I know, it’s quite possibly more stressful than videos/Lives, but it’s also incredibly useful. Want to make it a lot more chill? Follow these 4 simple steps: Step 1: Picture your ideal recipient, and write for them. Before putting fingers to keyboard, you should have your ideal client avatars set, and know which avatar you’re…