Analog Marketing in the Digital Age

You have your website. You’ve posted your first set of blogs. You’ve done your UX, SEO, CRM, and whatever other acronyms you need, and you don’t have the funds (yet) to allow for major ad purchases. What now? You are a local brick and mortar operating on a shoestring budget who wants more people to…

How to Be Found on Social

You put in the work. You buy the equipment. You hire the right people. You make the right partnerships and invest in training. You’re doing everything right, right? Even those businesses that invest in all the right areas are going to be left behind if they don’t let people know they exist. And even more…

Creating Trust Through Digital Marketing

If you want to be trusted, you need to meet customers where they are, and you need to speak their language. Talking about ME ME ME won’t get you there – you need to be focused on your customers and clients. How do we do that? Let’s break it down! Step one: What sets you…

The 6 Components of a Solid Marketing Plan

When you start out in business, two things are scarce: time and resources. To create an effective new business strategy and ensure you’re not wasting time or money, you need a marketing plan. Here are the essential components of a marketing plan that keeps the sales pipeline full. 1. Market research. Research is the backbone…

5 Questions to Ask Your Web Designer Before You Sign a Contract

Getting that read-to-launch feeling? To be sure you’re getting what you need (and what you paid for) ask your web designer these 5 simple questions…before it’s too late: 1. Is my site mobile responsive (and not just mobile friendly)? A website built with mobile responsive design is essential. Mobile responsiveness means that your site looks…

5 Effective and Simple Ways to Update Your Website

It’s no secret that a key ingredient in SEO is updated content. Google has staked its name and reputation on feeding users the most current and relevant information (notice I didn’t say the “most true” or “most factual”) and so they require websites to be updated regularly or face the consequences. How often you must…

If You Sell Anything, You Are the Product

No, not like that. No one is actually going to buy you, there’s no sexual innuendo (mostly) and this isn’t an exhortation on the commercialism of our society. But if you sell anything using the Internet, (as in you have a website, a FB page, Twitter, or even Kijiji) you are selling yourself. 100% of…

What Sets You Apart? (And how that will make you $$)

So you want to make a name for yourself. You want to be set apart from all of your competitors that give virtually the same services and offer pretty close to the same products as you. Before spending money on a website, a flashy social media plan, and an ad spend in traditional markets, consider…

Find Your Tribe On Social Media

You put in the work. You buy the equipment. You hire the right people. You make the right partnerships and invest in training. You’re doing everything right, right? Even those businesses that invest in all the right areas are going to be left behind if they don’t let people know they exist. And even more…

THE RULES OF (Social Media) ENGAGEMENT

I was that kid who loved rules. Rules made life easier. Rules told me what to do. Rules, in my world, were often meant to be broken. But more importantly, rules are a great place to start when you’re in a weird alternate universe where everyone else seems to know how to act and what…