Train Your Brain to Be an Idea Machine

We’ve all heard how bad multitasking is for you, and I personally believe in mindfulness above all else, HOWEVER there are times that multitasking can be incredibly helpful. How many times have we had our best ideas ever while showering, driving, folding laundry? (Wait, is the laundry thing just me?) Using technology to make those…

Social Proof: Beyond Testimonials

Testimonials, while definitely important, are not the only (or even the most effective) type of social proof. If they were, PR companies would’ve gone out of business along time ago and every business would be flooding people with stories of how much people like their stuff rather than pictures of how pretty their stuff is.…

ONE Tiny Content Tweak that Makes a HUGE Difference

Tiny tweaks can make the biggest difference – right down to one three letter word, the most important word in marketing: YOU. Having the right audience is important. Having the right product or service is important. But having the right message is arguably the MOST important part of your marketing. As business owners, marketers, sellers,…

“Is my social media working?”

There’s no single answer to this seemingly easy question even though as marketers we hear it every time people are looking for reasons why their numbers aren’t quite where they should be. Our answer is always the same: “What was the goal?” With our clients, the goals are always obsessively specific – because how can…

Our Top 5 Website Tips for 2020 Success

The new year is upon us and we have one BIG message…LESS is more in websites. Yes, less. Fewer words. Fewer distractions. Cleaner code. Easier navigation. That’s the big picture. Now for the details: 1. SIMPLIFY No matter how attached you are to your site’s cool and funky sliders, java add-ons, doodads, sparkles, and animations,…

Analog Marketing in the Digital Age

You have your website. You’ve posted your first set of blogs. You’ve done your UX, SEO, CRM, and whatever other acronyms you need, and you don’t have the funds (yet) to allow for major ad purchases. What now? You are a local brick and mortar operating on a shoestring budget who wants more people to…

How to Be Found on Social

You put in the work. You buy the equipment. You hire the right people. You make the right partnerships and invest in training. You’re doing everything right, right? Even those businesses that invest in all the right areas are going to be left behind if they don’t let people know they exist. And even more…

Creating Trust Through Digital Marketing

If you want to be trusted, you need to meet customers where they are, and you need to speak their language. Talking about ME ME ME won’t get you there – you need to be focused on your customers and clients. How do we do that? Let’s break it down! Step one: What sets you…

The 6 Components of a Solid Marketing Plan

When you start out in business, two things are scarce: time and resources. To create an effective new business strategy and ensure you’re not wasting time or money, you need a marketing plan. Here are the essential components of a marketing plan that keeps the sales pipeline full. 1. Market research. Research is the backbone…

5 Questions to Ask Your Web Designer Before You Sign a Contract

Getting that read-to-launch feeling? To be sure you’re getting what you need (and what you paid for) ask your web designer these 5 simple questions…before it’s too late: 1. Is my site mobile responsive (and not just mobile friendly)? A website built with mobile responsive design is essential. Mobile responsiveness means that your site looks…