Are you getting ready to reopen? 5 things to look at while you prepare

We’ve all been on this long (long) weird pause. It’s given many of us time to plan, time to think, time to reassess our business offerings, marketing, and processes. Our clients have sent us dozens of success stories over the past few weeks and months – and we’ve all learned a LOT as we’ve navigated…

10 Super Effective Ways to Replenish Your Creativity

Regardless of our Myers-Briggs label, our income, or our self-esteem, the feeling of a creative block (especially when you’re under pressure) is painful and can feel like it will last forever. Case in point: I’m writing this blog post to try to get myself out of a rut right at this moment. I would swear…

Simple Tips to Improve Your Google Ranking in 2020

Let’s start with the basics. SEO is the abbreviation for ‘Search Engine Optimization’. SEO is all about making Google like you so they serve up your site to as many RELEVANT searchers as possible. Google has rules (ever-changing as they may be) and they reward those who follow them. The number one rule? If users…

10+ Tips to Be Productive WFH

No matter what your daily life looks like – some of us are working from home, some are homeschooling, some are just trying to stay sane and keep mentally healthy, and some are all of the above – for more of us, being productive at home is one very challenging part of this very challenging…

COVID-19 Mitigation Guide

Life (and business) are stressful these days, but you are not without control. We’ve created a helpful guide of things you can actually do (plus a planning section for your team to discuss over video conference) to stem the losses and build faster and better than you might think. And of course, if you need…

5 Steps to a Kickass Marketing Plan

When you started your business, you probably had a few areas you knew would be important. A big idea? Check! A funding plan? Check! A business plan? Check! A marketing plan…. Wait what? What’s a marketing plan? Unlike a business plan, a marketing plan focuses on both gaining and keeping customers; it’s strategic and includes…

Developing your USP

You’re unique, and we know it. No matter how crowded your field or industry is (hello to my business coaching people!) you are offering something different – yourself. But how do you tell especially jaded or over-advertised-to prospects that you’re not like the rest? Your USP (Unique Sales Proposition) is your next-level elevator pitch. A…

Overwhelmed by content creation?

Content is king and that dude is HUNGRY. It’s not enough that we formulate a strong brand, create products and services that delight our ideal client avatars and innovate on the regular to keep everyone liking us…we also have to create content daily for 3-5 different channels? Do you even realize there are a lot…

Train Your Brain to Be an Idea Machine

We’ve all heard how bad multitasking is for you, and I personally believe in mindfulness above all else, HOWEVER there are times that multitasking can be incredibly helpful. How many times have we had our best ideas ever while showering, driving, folding laundry? (Wait, is the laundry thing just me?) Using technology to make those…

Social Proof: Beyond Testimonials

Testimonials, while definitely important, are not the only (or even the most effective) type of social proof. If they were, PR companies would’ve gone out of business along time ago and every business would be flooding people with stories of how much people like their stuff rather than pictures of how pretty their stuff is.…