What Is A Marketing Campaign?

We are asked on a fairly regular basis to create campaigns for different clients – and one thing we’ve noticed is that almost all of them mean something a bit different by the word “campaign.” Mailchimp calls each email a campaign. Google Ads lets you run Campaigns with Ad Groups and Ads. Television calls each…

Are you playing small? Your “Ideal Client” is a good indicator

Are you thinking BIG enough? At a workshop I was teaching, a handful of the attendees had a BIG problem. Not a problem that is BIG. A problem with thinking BIG. One attendee was a business consultant who is looking to get just 10 or so high ticket clients. My response? Systemize your process and…

Selling on Benefits Doesn’t Work Anymore

FEATURE • BENEFIT • VALUE The feature is how you do what you do. The benefit is the specific problem you solve. The VALUE is how the specific problem you solve changes the lives of your audience. Selling on value is where the money is. Example: Brazilian Blowout used a unique sulfate-free, super-nutrient combination (FEATURE)…

How to Fire a Client (and Why You Should)

*UPDATED POST* This is an oldie but a goodie – so much so that after a conversation with a biz friend today I decided to redo it for 2020! “If you’re thinking about a client rather than your partner when you go to bed, you need a new job.” That bit of wisdom allowed us…

5 Books to Reads this Summer

It’s that time again, but Summahtime 2020 is gearing up to be (at least) a little bit different than other summers! Beach days (maybe), hammock days (definitely), travel…. who knows? The one upside – so much more time for reading. If you’re looking to take the rest of 2020 by storm, improve your life, and…

Are you getting ready to reopen? 5 things to look at while you prepare

We’ve all been on this long (long) weird pause. It’s given many of us time to plan, time to think, time to reassess our business offerings, marketing, and processes. Our clients have sent us dozens of success stories over the past few weeks and months – and we’ve all learned a LOT as we’ve navigated…

10 Super Effective Ways to Replenish Your Creativity

Regardless of our Myers-Briggs label, our income, or our self-esteem, the feeling of a creative block (especially when you’re under pressure) is painful and can feel like it will last forever. Case in point: I’m writing this blog post to try to get myself out of a rut right at this moment. I would swear…

Simple Tips to Improve Your Google Ranking in 2020

Let’s start with the basics. SEO is the abbreviation for ‘Search Engine Optimization’. SEO is all about making Google like you so they serve up your site to as many RELEVANT searchers as possible. Google has rules (ever-changing as they may be) and they reward those who follow them. The number one rule? If users…

10+ Tips to Be Productive WFH

No matter what your daily life looks like – some of us are working from home, some are homeschooling, some are just trying to stay sane and keep mentally healthy, and some are all of the above – for more of us, being productive at home is one very challenging part of this very challenging…

COVID-19 Mitigation Guide

Life (and business) are stressful these days, but you are not without control. We’ve created a helpful guide of things you can actually do (plus a planning section for your team to discuss over video conference) to stem the losses and build faster and better than you might think. And of course, if you need…