5 Effective and Simple Ways to Update Your Website

It’s no secret that a key ingredient in SEO is updated content. Google has staked its name and reputation on feeding users the most current and relevant information (notice I didn’t say the “most true” or “most factual”) and so they require websites to be updated regularly or face the consequences. How often you must…

If You Sell Anything, You Are the Product

No, not like that. No one is actually going to buy you, there’s no sexual innuendo (mostly) and this isn’t an exhortation on the commercialism of our society. But if you sell anything using the Internet, (as in you have a website, a FB page, Twitter, or even Kijiji) you are selling yourself. 100% of…

What Sets You Apart? (And how that will make you $$)

So you want to make a name for yourself. You want to be set apart from all of your competitors that give virtually the same services and offer pretty close to the same products as you. Before spending money on a website, a flashy social media plan, and an ad spend in traditional markets, consider…

Find Your Tribe On Social Media

You put in the work. You buy the equipment. You hire the right people. You make the right partnerships and invest in training. You’re doing everything right, right? Even those businesses that invest in all the right areas are going to be left behind if they don’t let people know they exist. And even more…

THE RULES OF (Social Media) ENGAGEMENT

I was that kid who loved rules. Rules made life easier. Rules told me what to do. Rules, in my world, were often meant to be broken. But more importantly, rules are a great place to start when you’re in a weird alternate universe where everyone else seems to know how to act and what…

Four easy to make social media mistakes, and how to avoid them

#1 Jumping the gun! When it comes to social media, it is important to get out there and make sure people see you, but it is CRUCIAL to not just bust onto the scene like the Kool-Aid man coming to a thirst-quenching rescue. As a business owner, your brand, and the image that comes with…

What the Facebook Algorithm REALLY Means

Having delved into what the changes mean for our clients (and the Empire) we realized the new algorithm isn’t as harmful as it may initially seem. Simply put, it means small businesses need to start zeroing in on the methods that have worked in the past and incorporate them into their daily marketing strategies. Instead…

Video Marketing on a Budget

Video marketing has become an essential part of the digital landscape. We are hungry to make real connections with the people and brands we see online, and the closest and easiest way to do that is to hear them speak. Video marketing allows people an inside view of you: your voice, your mannerisms, and allow…