I was that kid who loved rules. Rules made life easier. Rules told me what to do. Rules, in my world, were often meant to be broken. But more importantly, rules are a great place to start when you’re in a weird alternate universe where everyone else seems to know how to act and what…

#1 Jumping the gun! When it comes to social media, it is important to get out there and make sure people see you, but it is CRUCIAL to not just bust onto the scene like the Kool-Aid man coming to a thirst-quenching rescue. As a business owner, your brand, and the image that comes with…

Having delved into what the changes mean for our clients (and the Empire) we realized the new algorithm isn’t as harmful as it may initially seem. Simply put, it means small businesses need to start zeroing in on the methods that have worked in the past and incorporate them into their daily marketing strategies. Instead…

Video marketing has become an essential part of the digital landscape. We are hungry to make real connections with the people and brands we see online, and the closest and easiest way to do that is to hear them speak. Video marketing allows people an inside view of you: your voice, your mannerisms, and allow…