The pandemic hit the beauty industry harder than most. Between lockdowns, extra expenses, and a gazillion new rules to follow (that change every time you turn around)…we’ve been through it.

Now it’s time to take back your joy, your power, your future and remember why you got into this business in the first place. 

Are you a licensed cosmetologist or cosmetology student? Then you are invited to a new kind of beauty event: an entire weekend dedicated to YOUR business. We will be setting goals, identifying and eliminating roadblocks and obstacles (especially the ones in your head) and THEN getting into the nitty-gritty world of digital marketing.

Your business should LIGHT YOU UP not BURN YOU OUT!

What’s more, you’ll be spending the weekend growing and building your business with a group of aligned, likeminded cosmetology/aesthetics/beauty entrepreneurs who will then become your social media pod, your cheerleaders, and the best sounding board you can imagine!

Join us at beautiful Maven Hill Farm in Memramcook for this full weekend of YOUR hopes, YOUR goals, YOUR business, and YOUR dreams!

Kick-Off Friday 5:30 – 8pm

MEET, GREET, & GOAL: The weekend kicks off with our Friday session where we get to know a little bit about each others’ businesses, business stresses, and especially our goals! You will be asked to set 1 or 2 goals (think of the things you allllways put off, or the ones that scare you just a little bit), and share them with the group. Those will be the main focus for your next 2 full days of self-discovery and business growth.

Not sure what a good goal would be? Brainstorm a whole bunch, as specific or broad as you want, and we’ll figure it out together.

Mindset Saturday 8:30am – 6pm

BREAKTHROUGH DAY: This is a super intense day of gently facing your ingrained habits, facing your inner demons and getting past the blocks that have held you back for too long. The day’s events include…

Session 1: Confidence & The Personal Brand

Doing videos make you break out in hives? Not entirely sure what to answer when someone asks you what you do BEST? Constantly battling with your inner critic? It’s time to take back control of your life, your business, and your brain!

We will walk you through science-backed methods to boost your confidence, know your worth, and stop selling yourself short.

Session 2: The Procrastination Solution

Procrastination does not equal laziness.

Read that again.

One more time.

Ok, now that we have that clear, it’s time to understand the REAL reasons you procrastinate and learn actual honest-to-goodness solutions that will move you through your blocks and stop you from wasting so much time.

This one section alone is worth its weight in coffee!! And it’s only part of the amazing day!

Session 3: The 12 Week Year

This is Heather’s personal productivity bible and goal setting system that has never let her down…even when she was pretty sure she was setting her sights just a bit too high. Learn how to get LITERALLY 4 times more done in a year than your competitors, your coworkers, and basically everyone you know.

This stuff is magical, we promise.

Session 4: Allowing Abundance

Too often we hear business owners who (without even realizing it) hold themselves back from the level of success, wealth, and happiness that they could have – that they deserve (!!) and all because they can’t see themselves as anything more than their critical stories and someone who “just” cuts hair/does beauty treatments/does nails.

We play small because we are afraid of failure, afraid of success (yes, that’s a thing), or simply because we believe we aren’t worthy. While this is TOTAL BS (ask your friends, your mom, your coach and you’ll hear how amazing you are), it takes a long hard look in the mirror to figure out how you’re benefiting from those stories. And then it takes a kick in the pants to get you moving into your awesome new future!

Marketing Sunday 8:30am – 5pm

LET’S GET DIGITAL: Now that we’ve worked on your mindset, it’s time to get the word out and light a MASSIVE fire under your business! This whole day is dedicated to ironing out the wrinkles, the technical difficulties, and getting out from under all the misinformation out there about digital marketing – from websites (Helloooooo Google!) to social media to email – we’ve got information for every level of ability and comfort. Total newbie? YESSS! We love teaching people the right way without having to un-teach bad habits! Tech-savvy? How about we make your job easier, more profitable, and way, way more automated? Sound good? Game on!

Session 1: Digital Strategy

It all starts with a plan. Well, a plan, a set of goals, and up to 3 client avatars. Scared yet? Don’t be! Once you have a digital strategy set, your job becomes infinitely easier. From scheduling to planning by quarter to setting up and tracking your own #hashtags, your digital strategy is your bible, your playbook, your roadmap to getting exactly what you want out of your online marketing.

Session 2: Websites & Google

“Just Google it!”

“Is it Googleable?”

Google has become an extra part of our shared brain, and its value is still increasing. While other search engines may be sticking around, our money is on Google to continue to be the conduit by which we access information and organize our lives. And making it work for you has never been easier! From SEO (it can be fun, I swear!!) to what goes on a landing page, we are taking the EEK! out of websites, busting myths left and right, and giving you the info you need to know to make your mark on the internet.

Session 3: Social Media & Advertising

What’s the diff between a boost and an ad? How did you make that ad show up on Instagram when you don’t even have an account (yet)? And which insights will give me actual insight…and HOW MUCH DOES THIS ALL COST? (And why, oh why do you keep telling me to log in to my LinkedIn, you crazy girl?!)

From running a healthy organic social media plan – which is the first step for literally everyone – to adding in advertising for an extra kick, we are covering the world of social, the benefits and most common mistakes, and how to make it work in your real life (the one where your toughest decision should be whether or not to have another coffee. And yes you should.)

Session 4: Email Marketing & Beyond

What would you do if Facebook and Google disappeared? DON’T PANIC, I don’t know anything you don’t know and I’m sure they’re fine. But…really, if you couldn’t post, couldn’t tag, couldn’t do a FB Live…what would you do to keep your people in the loop?

Enter email marketing! And I swear, it can be fun and actually keep you in tune with your business, no matter what kind of service or product you sell.

First of all thank you for reading ALL OF THOSE WORDS (and skimmers, congrats for winning the race to the bottom of the page)

Are you ready to sign up, give us your weekend and change your mindset, your beauty business, and maybe even your life?

Then let’s talk logistics!

Dates: September 23-25 (we prefer to have you there for all three days, but if you’re unable to make the Friday session, we’ll book a call ahead of time and get you sorted.)

Cost: $249+HST (paid to hold your spot – and there are only 14 spots!)

*Includes refreshments Friday evening, snack, and lunches Saturday & Sunday.

Overnight Accommodations (if required): NOT included in the cost, contact margotgaudet@gmail.com to book your spot.

Refunds: We will be offering a full refund up to 3 weeks prior to the event, and a partial refund after that point.

To register: Fill out the form below and we will send you the payment info. Once you’re paid, you’re in!!

Beauty Bestie Bonus: As an introductory offer and to help beauty pros during this time, we are offering a very special promotion, Save $25 OFF EACH TICKET if you and your beauty bestie register together! (limit one invitee)

LET’S DO THIS THING!